Vendor Marketing & Promotion
Please use this schedule to help us all focus our Holiday Gift Market promotional efforts in a intentional way. You are free to use your own content to ensure your posts are authentic and in your own brand voice - these are meant as helpful ideas to help ensure our event is well-attended and easily recognized online and in person.
You are also welcome to post anytime in addition to these posts! The more promotion the better - so share away! Promote other vendors via a shop share, hold a giveaway on social media - whatever you like that helps bring awareness to the event and helps make this event a spectacular one!
Facebook Holiday Market Event link: https://www.facebook.com/events/1943987342582753/
Use hashtag #wesmarket on IG posts to promote the market!
Thursday 11/8/18 (1 month out)
Topic: Vendor announcement…share the big news!
Email (if you have a local list/following)
WEDNESDAY 11/14/18 (24 days out)
Topic: Promote a product/service that you will have available at the market
WEDNESDAY 11/21/18 (17 days out)
Topic: Charity Spotlight (The Salvation Army of The Coastal Bend)
Overview content (include logo in posts):
We are incredibly proud to be partnering with The Salvation Army of The Coastal Bend to help bring awareness and support to their organization for this market. The message of “Doing The Most Good” is The Salvation Army’s national brand strategy and distinct identifiable message. It is a promise the organization makes to its contributors, clients, associates, officers and employees. The Salvation Army pledges to Do The Most Good within the local community with contributions of money, time and resources. The Salvation Army provides many different programs and services that range from sheltering and feeding the homeless to rebuilding communities after natural disasters. They comfort the sick and elderly, support young people through after-school programs, and respond to needs in the community with practical help.
At the WES:CC Holiday Gift Market we will be fundraising to contribute to The Salvation Army of the Coastal Bend’s local missions, especially those that benefit children in our community during the holidays. We will have the classic kettle & bell ringer available for donations, as well as a Toy Drive that will benefit the Angel Tree program which provides clothing and toys to children in need during the holiday season.
Wednesday 11/28/18 (10 days out)
Topic: Who’s coming to the Holiday Market?!
Include the FB Event link where you can to direct viewers to RSVP
MONDAY 12/3/18 (5 days out)
Topic: Share any special deals you’ll have at the market
WEDNESDAY 12/5/18 (3 days out)
Topic: Promote the Toy Drive for The Salvation Army of the Coastal Bend
We are thrilled to be holding a Toy Drive benefiting the Angel Tree Program run by The Salvation Army of the Coastal Bend! Bring an unwrapped, new toy to donate to a child in need this holiday season! We will have custom WES:CC Holiday Gift Market tote bags available to everyone who brings a toy donation; 10 random tote bags will include gift cards, coupons and other goodies from some of our vendors — it’s the luck of the draw! If you bring a toy there’s a chance you will walk away with some major deals!
THURSDAY 11/6/18 (2 days out)
Topic: Promote venue Bar Under The Sun, vendors, food trucks, & drinks.
FRIDAY 11/7/18 (1 day out)
Topic: Who’s ready for the Holiday Market?!
Instagram - Stories and/or Post
Charity partner Toy Drive reminder
SATURDAY 11/8/18 (day of)
Topic: Come shop with us! Get your holiday shopping on and support local women-owned businesses! + Toy Drive reminder
Instagram - Stories & Post
Sneak peeks on social during set-up
Website- Today’s the Day (banner, photo, etc.)
Facebook Cover & Post Images
Instagram Post Images